The only major Hot Air Balloon Competition in Tohoku began as part of the East Japan Earthquake reconstruction efforts and has since grown into a beloved annual tradition, offering a breathtaking spectacle of hot air balloons competing in the skies of Tohoku.

Best show-case of Ichinoseki's amazing and diverse Mochi Culture. This event brings local mochi enthusiasts and those from all over Japan.

This festival recreates a crucial event from the Sengoku period—the 1590 military council at Karumedate Castle (also known as Nagasaka Castle), where generals under Toyotomi Hideyoshi convened to plan the Siege of Odawara.

A list of the many wonderful summer festivals in Ichinoseki. Ichinoseki Summer Festival, Fujisawa Noyaki, Surisawa Andon, Kawasaki Summer Fireworks, Ichinoseki National Craft Beer Festival

The Ichinoseki National Craft Beer Festival is an annual summer festival held in Ichinoseki City, Iwate Prefecture.

The summer night sky is lit with impressive fireworks such as colorful star mines, and powerful 'nishakudama' which has an exploded diameter of ~500m! Keep an eye on the river too

Michinoku Hydrangea Garden is certified by the Japan Hydrangea Association as Japan’s No.1 hydrangea garden.

At the summit of Mt. Murone, which provides a panoramic view of the Pacific Ocean, around 200,000 mountain azalea and Renge azalea bushes create a breathtaking spectacle.

During the Senmaya Hinamatsuri Event, Hina decorations are displayed in the Senmaya shopping street, centering on the Senmaya Sake-no-Kura.

In the dead of winter, some brave men run through the streets of Daito in Ichinoseki half-naked while being splashed with ice-cold water.

This event was featured on a popular nationwide television show 「ナニコレ珍百景」last year, a show in which rare or special things happening in Japa

A rare festival that brings an ancient story back to life. Roles, passed down through generations by shrine parishioners

Mukasari Gyorestu is a bridal procession that took place in Ichinoseki until the 1950s, reenacted in the town of Genbi since 2003