In the dead of winter, some brave men run through the streets of Daito in Ichinoseki half-naked while being splashed with ice-cold water.

The Hot Air Balloon Honda Grand Prix is one of the hottest hot air balloon competitions in Japan! Top pilots gather to take to the Tohoku...

一関のもち文化 Ichinoseki is Japan's mochi-mecca. Have you tried mochi before? Have you eaten mochi outside of a New Year celebration? Have you...

Near the peak of the 895m tall mountain, there’s a 360-degree panoramic view extending to the Pacific Ocean.

Travelers come to Genbikei Gorge for two reasons: 1) The stunning scenery at any time of year 2) The delicious 'flying dango'

松栄堂 The wondrous world of 'wagashi' The word 'wagashi' derives of 'wa' meaning Japanese and 'kashi' meaning sweets. Wagashi is often...

猊鼻渓 Gently cruise along the Satestu River where a dreamy world awaits. A calm, natural space with each season bringing transformation to...

東山和紙 ‘Washi‘ is traditional Japanese paper made with plant fibers. The 800 year history of Tozan Washi of Higashiyama, Ichinoseki,...

The train connects Ichinoseki, Iwate Prefecture to Kesennuma, Miyagi Prefecture with some fun stops along the way. This Pikachu themed train

世嬉の一 Sekinoichi is the prime place to experience some of the best brewed sake and beer that Iwate has to offer. At the Kuramoto...