During the Senmaya Hinamatsuri Event, Hina decorations are displayed in the Senmaya shopping street, centering on the Senmaya Sake-no-Kura.

The only major Hot Air Balloon Competition in Tohoku began as part of the East Japan Earthquake reconstruction efforts and has since grown into a beloved annual tradition, offering a breathtaking spectacle of hot air balloons competing in the skies of Tohoku.

Best show-case of Ichinoseki's amazing and diverse Mochi Culture. This event brings local mochi enthusiasts and those from all over Japan.

A list of the many wonderful summer festivals in Ichinoseki. Ichinoseki Summer Festival, Fujisawa Noyaki, Surisawa Andon, Kawasaki Summer Fireworks, Ichinoseki National Craft Beer Festival

The Ichinoseki National Craft Beer Festival is an annual summer festival held in Ichinoseki City, Iwate Prefecture.

The summer night sky is lit with impressive fireworks such as colorful star mines, and powerful 'nishakudama' which has an exploded diameter of ~500m! Keep an eye on the river too

Michinoku Hydrangea Garden is certified by the Japan Hydrangea Association as Japan’s No.1 hydrangea garden.

In the dead of winter, some brave men run through the streets of Daito in Ichinoseki half-naked while being splashed with ice-cold water.

A rare festival that brings an ancient story back to life. Roles, passed down through generations by shrine parishioners